Kimberly-Clark to expand consumer trials of recycled product lines

The Post-Crescent

Kimberly-Clark Corp. announced plans today to expand its consumer trials of Kleenex Naturals brand facial tissue and Scott Naturals brand bathroom tissue and paper towels in the U.S.

The company said the products, which have been available in select Wal-Mart stores since late 2006, contain a mix of high-quality, post consumer recycled fiber and virgin fiber.

Gordon Knapp, K-C president of North Atlantic Family Care products, said in a statement the lines meet a growing interest from consumers who value recycled products but do not want to sacrifice quality or softness.

The Naturals brand line will be available in more Wal-Mart stores this month and be offered at a limited number of K-Mart stores as well.