Future's So Bright, I Gotta Wear Shades

Before You Choose Paper Brightness

How white is white? In terms of paper, there are many different levels of whiteness or brightness. Paper brightness affects the images printed on the paper, especially the vibrancy of the colors.

Measuring Paper Brightness

The brightness of a piece of paper is typically expressed on a scale of 1 to 100 with 100 being the brightest. The multipurpose bond paper used in copy machines and desktop printers generally has a paper brightness in the 80s. Photo papers are normally in the mid to high 90s. However, manufacturers often use terms such as Bright White or UltraBright instead of numbers. These labels can be deceiving and not truly indicative of the brightness or whiteness of the paper.

Source

Winston's Favorite Bright Paper
Mohawk Strathmore Pure Cotton 24# - Bright White - 8 1/2 x 11

I have a sweet spot in my heart for Mohawk after touring their mill in upstate New York.