Greenward Shift

New industry trend report finds major increase in demand for environmental papers

MONTREAL, Feb. 8 /CNW/ - Environmental publishing advocates Markets Initiative released its Environmental Leadership in the Paper Supply Chain report today to coincide with Paper Week. The report is the first comprehensive review of the "greenward" shift that is taking place within Canada's publishing industries and other major paper consuming sectors across North America.

"Trends show that there has been a marked increase in market demand for papers free of endangered or intact forests such as Canada's Boreal," said Nicole Rycroft, Executive Director, Markets Initiative. "Increasingly informed and sophisticated corporate consumers are driving mills to develop new papers with strong environmental performance. Canadian paper producers that rise to this challenge are gaining significant competitive advantage. Paper companies that take the old pathway stand to lose market share."

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